Kevin Schade
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INAO

A custom Shopify theme build for INAO, delivered on a shared multi-brand codebase that also powers Merme. The project combined a guided product quiz, a flexible bundle builder, and a refined product experience, all localized across five languages.

Gen-Z DesignA/B Testing
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inao.eu
INAO
Kevin has been our Shopify developer for several years now. He supports the maintenance of the store, keeps developing the theme and sections, and builds custom apps when needed.

What I especially appreciate: he doesn't just work through whatever we hand him, but thinks along and challenges us. Our joint A/B testing hasn't only led to better checkout rates, it has also saved us from conversion killers.

You can tell he's been doing this for a long time and is technically up to date. You can count on him, and he's likeable on top of that.
Daniel Künneth Daniel KünnethProduct Designer

// What I built

{ Featured work }

The build behind two brands on one codebase.

Multi-Brand Theme Architecture

  • Single Shopify theme powering two independent brand stores (INAO and Merme) from one shared codebase
  • Automated distribution pipeline that cherry-picks approved changes to each live store on merge
  • Per-brand settings and configuration so each store keeps its own design and identity

Guided Quiz & Bundle Builder

  • Custom product quiz built on Shopify metaobjects that routes customers to tailored recommendations
  • Interactive bundle builder with live filtering and a configurable progress indicator
  • Brand-adjustable colors and content controlled directly from the theme editor

Product & Cart Experience

  • Enhanced product pages with tabbed and accordion layouts for ingredients, application, and bundles
  • Optimized cart drawer with discount-code entry and refined checkout flow
  • Faster, smarter on-site search to help customers find products quickly

Localization, Performance & Accessibility

  • Full support for five languages, including right-to-left layouts
  • WCAG-minded accessibility: keyboard navigation, focus handling, and reduced-motion support
  • Analytics, consent management, and tracking integrated to a production standard

// Contact me

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