Brand Identity & Positioning
- Defined our "Für den modernen Mann" positioning and a confident, no-nonsense brand voice
- Built a warm, masculine visual system — typography, color, and tone
- Translated a niche ingredient into a premium, trustworthy story
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Feel1
Feel1 is a premium skincare brand built around purified beef tallow and natural botanicals, formulated for the modern man. I shaped the project end-to-end, turning a traditional, masculine ingredient story into a clean, confident brand and a conversion-focused web experience.
I do funnels for a living, so I was a bit skeptical going in. A lot of people just build exactly what you ask for. Then act surprised when it doesn't perform.
Kevin was the opposite. He pushed back. A couple of our ideas sounded good on paper, and he said straight out they wouldn't work, then showed us what would instead. That's rare. A little annoying in the moment, but he was usually right. He treated the whole thing like it was his own shop.
And the numbers backed him up: conversion went up 11,4%, the site is fast, and the brand actually feels finished. Kevin tells you the truth, not what you want to hear. For the kind of work we do, that's worth a lot. We'll definitely work with him again.
Jonas HolfertMarketing & Funnels
// What I built
{ Featured work }
How a niche ingredient became a brand that converts.
Conversion-Focused Website
- Designed a landing experience that overcomes ingredient skepticism
- Made our certifications (GMP/ISO) and 60-day guarantee central trust anchors
- Optimized layout and CTAs to guide visitors from curiosity to purchase
Product & Content Messaging
- Benefit-led copy mapping ingredients to real skin concerns
- Clear, scannable sections balancing science with everyday language
- Consistent tone across product, guarantee, and brand storytelling
// By the numbers
{ Results }
Measured against the old shop at launch, rebuilt from scratch.
+11,4%
Conversion rate
<2.2s
Load times
3 weeks
Until launch
// Contact me
Ready to start your project?
You can expect a response within 24 hours.